Twubs.com is creating a simple directory of hashtags so that hashtags can be easily categorized as a business, a conference, an event, a hobby, etc. The registry will best allow your tag to be found and others like it. Twubs has the goal of creating "relevant conversation around aggregated content". By allowing users to quickly find other topics of interest, Twubs allows users to instantly engage in other conversations that they may not have known about previously.

It minimizes the likelihood of using a hashtag that is already in use by another organization or event. Helps prevent other events or organizations from using your hashtag. Promoters of Twubs.com can effectively "own" their conversation, where appropriate. For example, Cisco should probably have a right to control content being displayed at Twubs.com that is related to #Cisco; whereas, the public should own other content like #wine or #CMS, etc..so, some Twubs that should be the “public’s domain will remain as such; but, organizations that own trademarks will be able to manage their branded hashtag appropriately.