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This is a campaign meant to raise awareness to the maternal health crisis in the US. Mothers are the literal life force and we aren't asking often enough if they are OK. 1 out of 3 is having cesareans. 36% surveyed describe their birth as traumatic. 1 in 5 are suffering from postpartum depression and the number of women having to return to work within the first 6 weeks after delivery is climbing. To top is off, the US now has the worst maternal mortality rate in the developed world even though we spend far more.