The Value of Information

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We’ve all seen the equation of content to the lifeblood of business – and I think that’s a true statement. Information can give you competitive advantage. Information is an asset.

Intuitively, these statements feel right. After all, in some ways all of our careers are built on the idea of managing or using content to enable work to get done or to do work.


What does it really mean to treat information as an asset?


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