100,000 watts of pure power.” “The only station that plays actual rock music.” “The best F****** station I’ve ever heard, EVER!”
We have been called many different things over the years but you can just call us “98KUPD: Arizona’s Real Rock.”
For over 20 years, KUPD has provided the greater Phoenix area with only the best gut busting, face melting, and bone chilling rock/metal music. (The suits call it “Active Rock”). Core Rock gods such as Korn, Slipknot, and Nickelback all graced our airwaves before they made it huge and that’s just the start of the list.